By Claudia Domecq.
By Claudia Domecq is a visual production studio working across fashion, beauty, jewellery, footwear and lifestyle. Specialising in creative direction, brand imagery and AI-assisted production, the studio creates campaigns, lookbooks, e-commerce content, product narratives and editorial visuals shaped around each brand’s identity.
Every project is developed as a cohesive visual world. From initial concept, casting and styling to art direction, AI image production and final delivery, each element is considered as part of one complete creative system.
Based in Madrid and collaborating internationally, By Claudia Domecq brings together editorial perspective, fashion knowledge and emerging image technologies to produce contemporary, adaptable and visually distinctive content.
MY PROCESS
BRANDING & DIGITAL DESIGN
Brand identities and digital experiences are created as cohesive visual ecosystems, bringing together strategy, storytelling and design. From typography and colour to web layout, imagery and interaction, every detail is considered to build a distinctive and consistent brand presence.
EDITORIAL DIRECTION
A fashion-informed approach to visual storytelling, shaped by concept, mood, styling, casting, composition and atmosphere. Each project is developed with a clear editorial perspective and a strong sense of identity.
DIRECTED AI IMAGE-MAKING
AI is used as a refined production medium within a carefully guided creative process. Every image is shaped through intentional art direction, visual experimentation and considered creative decisions.
BRAND & PRODUCT STORYTELLING
Visuals are created to communicate the character, value and desirability of a brand, collection or product. Each image is designed to strengthen perception, create emotional connection and support a clear commercial purpose.
